| Housing outlook – Savills has predicted house prices will fall by 2% this year | House sales – according to Rightmove, 44% of UK homes for sale failed to sell in the last three years | Property hotspots – Bootle, Merseyside, has emerged as the UK’s top seaside property hotspot for summer 2026 |
Revised outlook for 2026
Savills has revised its house price forecasts for 2026 in light of the ongoing conflict in the Middle East.
It is now anticipated that house prices will fall by 2% this year, with London and the South East seeing the biggest declines. The five-year forecast has seen less change, with some capacity for growth in the medium term. Markets have responded quickly to the economic shock caused by the geopolitical events, so prolonged conflict would pose a risk to the housing market.
There are high levels of stock on the market because buyer confidence has taken a hit and landlords are selling up their homes due to recent rental reforms. The North of England, Scotland and Wales are expected to be the most resilient regions in the short term. Looking to 2027, it will likely be a slow start to the year, with house price growth picking up when the economic outlook improves.
The risk of overpricing your home
According to a survey by Zoopla, 44% of UK homes on the market failed to sell in the last three years.
The report found that the most common pitfall is pricing homes too high. Of those who failed to sell their home, 34% said that, in hindsight, they were overconfident with the price, but at the time they thought it was reasonable. Meanwhile, 16.2% knew from the outset that they were overshooting their home’s value.
Half (53%) of sellers were only able to find a buyer after lowering the asking price, which highlights the importance of getting a valuation before putting your home on the market. A third (32%) of respondents said they got as far as putting an offer down on a property before they got their own home valued. Some (21%) admitted to overpricing their home so that they could afford to buy a property they had already found.
Coastal property hotspots
House prices in Britain’s seaside towns have continued to climb over the past year, with data from Rightmove revealing the coastal locations experiencing the strongest growth.
Bootle, Merseyside, has emerged as the UK’s top seaside property hotspot for summer 2026, with asking prices rising by 11% on average in the past year to £141,680. Nearby Crosby takes second place, recording a 9% increase to £330,900. The town is well known for its beach and Antony Gormley’s iconic iron men installation.
Wales dominates the rankings, claiming five of the top ten most sought-after seaside locations. Penarth and Llantwit Major both posted annual price growth of 8%, while Porthcawl saw a 6% rise. Bangor, in Gwynedd, also recorded strong growth, with asking prices increasing by 7%.
Scotland has one ranking in the top ten – Helensburgh in Dunbartonshire – where average asking prices have risen by 6%.
House prices: Headline statistics

House prices: Price change by region

Average monthly price by property type – April 2026

Housing market outlook
“Looking ahead, borrowing costs and consumer confidence are likely to continue shaping activity in the coming months, with house prices expected to remain broadly stable while interest rates stay elevated. The housing market remains closely tied to wider global developments, with a return to sustained house price growth dependent on an improvement in the inflation outlook and a fall in mortgage costs.”
Source: Amanda Bryden, Head of Mortgages, Halifax May 2026
All details are correct at the time of writing (17 June 2026)
It is important to take professional advice before making any decision relating to your personal finances. Information within this document is based on our current understanding and can be subject to change without notice and the accuracy and completeness of the information cannot be guaranteed. It does not provide individual tailored investment advice and is for guidance only. Some rules may vary in different parts of the UK.
