| Providing for family is the strongest motivator for UK adults when it comes to financial planning | Find a balance between what you value, what you need and what gives you a sense of purpose | Mental wellbeing plays a vital role in financial confidence – we’re here to help you define your financial purpose |
A new year is the perfect moment for a financial reset. Where are you on your journey and how confident do you feel about the year ahead? Having a clear plan can help you move forward with purpose and peace of mind.
What drives your financial choices?
Research1 shows that personal values are the strongest motivators for UK adults. Providing for family (44%), achieving financial independence (43%), and maintaining security (31%) top the list. Among 25 to 34-year-olds, these drivers are even more pronounced, highlighting a generation determined to plan with intention – with 58% citing family security and 53% financial independence, making them one of the most financially goal-oriented generations.
Understanding what truly motivates you brings clarity to your financial decisions, helping your money work in line with what matters most.
Finding your financial ikigai
The Japanese concept of Ikigai – your ‘reason for being’ – can apply to money, too. Your financial Ikigai is the balance between what you value, what you need, and what gives you purpose. When your financial goals reflect your deeper motivations, planning becomes a meaningful path, not just a task.
A fresh start for 2026
Mental wellbeing and financial confidence are closely connected. A clear, values-driven plan can reduce uncertainty and give reassurance, especially in a world that often feels unpredictable.
Whatever your goals, protecting your family, building independence, or securing your future – 2026 is a chance to focus, plan, and move forward with confidence. We’re here to help you define your financial purpose and turn your plans into reality.
1Aviva, 2025
It is important to take professional advice before making any decision relating to your personal finances. Information within this article is based on our current understanding and can be subject to change without notice and the accuracy and completeness of the information cannot be guaranteed. It does not provide individual tailored advice and is for guidance only. Some rules may vary in different parts of the UK.
